AI Marketing Diploma
From Marketing Fundamentals to AI-Driven Campaigns
Market like you have an AI team.
The AI-Powered Digital Marketing Diploma: 60 live, hands-on hours where you build real strategy, content, video and ad campaigns with the AI tools and agents marketers actually use today.
Who it's for
Whether you're breaking into marketing, leveling up a career, or growing your own business, you learn by doing projects and finish on a real client case study.
"I want a career in digital marketing."
No experience needed. You start from the foundations and finish with a portfolio and the AI skill set employers are now hiring for.
"I know the basics. I need to stay relevant."
Upgrade how you work. Hand research, copy, design, video and reporting to AI assistants and agents, and spend your time on strategy.
"I want to run my own marketing."
Find what's actually holding your growth back, then make your own content, run your own ads, and know exactly what to ask of any agency.
The roadmap
Start with the marketing foundations, then master each channel platform by platform: social media, design, video, social media ads, Google Ads, landing pages, SEO and content. Then put it all together on a real client case.
Analyze a real prospect's meeting minutes, write the proposal, then apply all 8 modules to that client.
The modules
Each module lists the platforms and tools you'll work in, what you'll learn and the projects you'll complete.
How growth really works, how marketing changed in the AI era, and how to analyze a business and build its strategy, with your own AI marketing team doing the heavy lifting.
Linked to the book Growth Engine · Parts 1–3: Analysis, Goals & Strategy
★ In the final project: Analyze the prospect's market, competitors and growth constraint from the meeting notes.
Social media strategy, copywriting and community, platform by platform, planned and written with AI.
Linked to the book Growth Engine · Part 4: Tactics
★ In the final project: Build the prospect's social media plan, content calendar and posts.
Design fundamentals for marketers, then AI image generation and producing on-brand creatives at scale.
★ In the final project: Create the prospect's brand kit and ad creatives.
Plan, script, generate and edit video for every short-form platform, with AI handling footage, voice and editing.
★ In the final project: Produce video ads and short-form videos for the prospect.
Media buying on Facebook & Instagram from setup to scaling, then Snapchat, LinkedIn, X and ChatGPT ads, with AI for creative testing and analysis.
★ In the final project: Plan the prospect's social media ad campaigns, audiences and budget split.
Intent-based advertising across Google Search, YouTube and Google's AI campaign types, with proper conversion tracking.
★ In the final project: Plan Google Ads campaigns for the prospect's high-intent searches.
Build and publish a landing page in minutes with AI, then improve how many visitors it converts.
★ In the final project: Build a landing page for the prospect's offer.
Rank on Google and get cited in AI answers, then build a content engine that repurposes one idea across every channel.
Linked to the book Growth Engine · Part 5: Digital Channels
★ In the final project: Write the prospect's SEO, GEO and content plan.
Final project
You get the minutes of meeting (MOM) from a real discovery meeting with a real prospect. You work it the way an agency would: analyze the business, write the proposal, then apply everything you learned across the 8 modules to that one client.
Study the MOM: the business, its current marketing, goals, pain points, budget and timeline.
Market, competitors, customer segments and the one constraint holding growth back.
Strategy, positioning, channel and platform mix, media plan, budget split and KPIs.
Content calendar, designs, videos, social media ads, Google Ads, landing page and SEO/content plan, all for this client.
Pitch your proposal and work as you would to the client, and get feedback.
Your projects
Every module ends with projects you build yourself. Together with the final project, it's a portfolio you can show an employer, a client or your own team.
Strategic analysis: SWOT/TOWS, segments & competitors
Growth goal, positioning statement & written strategy
Your AI marketing team: 4 trained custom assistants
30-day content calendar + media plan
Full social campaign plan + 20 ready posts
Community / UGC growth plan
Visual identity basics + 8 AI-generated post visuals
Brand kit + 15 on-brand ad and post designs
Video marketing plan + 3 scripts with storyboards
2 AI-generated video ads
3 edited short-form videos
Fully tracked ad account + first live campaign
Creative testing matrix + 10 ad variations
Optimization report + scaling plan
Cross-platform media plan with budget split
A built Search campaign + Performance Max asset group
Conversion tracking setup + a YouTube / Demand Gen campaign
A published landing page
Keyword map + SEO audit + 1 SEO/GEO-ready article
Content style guide + topic cluster plan + one repurposed content set
Analysis + proposal for a real prospect, plus the content, creatives, videos, ad campaigns, landing page and SEO plan to deliver it.
Platforms & tools
Every module is built around the platforms you'll use on the job: social networks, ad platforms, AI assistants and agents, design and video generators, analytics and SEO tools.
Bonuses
What you get on top of the diploma.
Extra live hours to apply the book Growth Engine to your own business.
Top performers can earn an internship, working on real client accounts.
FAQ
No. Module 1, Marketing Foundations, starts from the basics and every module builds on the last. If you already work in marketing, the AI workflows, agents and advanced media buying are where you'll get the most value.
A real case study. You receive the minutes of meeting (MOM) from a discovery meeting with a real prospect, do the analysis, create the proposal, then apply everything from the 8 modules to that client and present your work.
Yes. The module projects can be applied to your own business, so business owners leave with work they can use straight away. The final project stays on the real prospect brief so everyone practices the full client workflow.
8 modules over 60 live hours, taught in 3-hour sessions. Everything is hands-on: you work in the platforms during class, so bring a laptop.
No. Many of the platforms and tools have free plans or trials, and we point out free alternatives wherever they exist so you can choose what's worth paying for later.
20 projects (strategy, content calendar, brand kit, AI videos, live ad campaigns, a landing page, an SEO audit and more), a complete real-client final project with its proposal, your own set of trained AI assistants, plus the bonus book hours and a shot at an internship.
Limited seats per cohort
60 hours. 8 modules. 35+ platforms. 20 projects and one real client to grow.
